Privacy Policy

Last updated: September 20, 2026

MyPrime™ operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, as a customer, with a personalized shopping experience (hereinafter referred to as the “Services”).

MyPrime™ is a store powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you access or use the Services, make a purchase or any other transaction, or otherwise communicate with us.

In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used and disclosed as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or that can reasonably be linked to you or another person.

Personal information does not include information that has been collected anonymously or rendered non-identifiable so that it cannot identify you or reasonably be linked to you.

Depending on how you interact with the Services, your place of residence and to the extent permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

• Contact information, including your name, address, billing address, shipping address, telephone number and email address.
• Financial information, including payment card information, transaction details, payment method, payment confirmation and other information necessary to process your payment.
• Account information, including your username, password, preferences and settings where these features are available.
• Transaction information, including the items you view, add to your cart, purchase, return, exchange or cancel, as well as your past transactions.
• Your communications with us, including information you provide when contacting our customer service team.
• Device information, including information about your device, browser or network connection, IP address and other unique identifiers.
• Usage information, including information about your interactions with the Services, including how and when you access or interact with the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, access or use the Services, place an order, communicate with us or otherwise provide us with your personal information.
• Automatically through the Services, including from your device when you use our products or services or access our website, as well as through cookies and similar technologies.
• From our service providers, including when we engage them to implement certain technologies and when they collect or process your personal information on our behalf.
• From our partners or other third parties, where necessary to provide the Services.

How We Use Your Personal Information

Depending on how you interact with us or the Services you use, we may use your personal information for the following purposes:

• Providing, personalizing and improving the Services. We use your personal information to provide the Services, including to perform our contract with you, process your payments, process your orders, remember your preferences and items you may be interested in, send you notifications relating to your account or orders, process purchases, returns, exchanges or other transactions, arrange shipping, facilitate any returns and exchanges, and improve your shopping experience.
• Marketing and advertising. We may use your personal information for marketing and promotional purposes, for example to send you marketing, advertising and promotional communications by email, SMS or other means where permitted by applicable law or where you have provided your consent.
• Security and fraud prevention. We use your personal information to provide a secure payment and shopping experience, detect, investigate or respond to fraudulent, illegal or malicious activity, and protect our Services.
• Communicating with you. We use your personal information to provide customer service, respond to your requests, manage your orders and maintain our business relationship with you.
• Legal purposes. We use your personal information to comply with applicable laws, respond to legally valid requests from authorities, defend our rights, manage potential disputes or enforce our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy.

These circumstances may include:

• With Shopify, service providers and other third parties that provide services on our behalf, including IT management, payment processing, data analytics, customer service, storage, order processing and fulfillment.
• With our payment providers, carriers, suppliers or logistics partners where necessary to process and deliver your order.
• With business and marketing partners where permitted by applicable law and, where necessary, after obtaining your consent.
• When you instruct us, make a request or consent to the disclosure of certain information to a third party.
• Where we are required by law to disclose certain information or where a legally valid request is made by a competent authority.
• In connection with a reorganization, sale or other transaction involving our business, to the extent permitted by applicable law.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information relating to your access to and use of the Services in order to provide and improve the Services.

Information you submit through the Services may be transmitted to and shared with Shopify and with third parties that may be located in countries other than the country in which you reside in order to provide and improve the Services.

In addition, certain Shopify features may use data and information derived from your interactions with our store, other merchants and Shopify.

In certain circumstances, Shopify may act as a data controller for processing activities it carries out for its own purposes.

To learn more about how Shopify uses your personal information and the rights available to you, you may consult Shopify’s Consumer Privacy Policy and Shopify’s Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties.

If you follow links to websites that are not affiliated with us or that we do not control, we recommend reviewing their privacy and security policies, as well as their terms and conditions.

We are not responsible for the privacy or security practices of such websites when they act on their own behalf.

The inclusion of links to third-party services does not necessarily mean that we endorse their content or practices.

Children’s Data

The Services are not specifically intended for children, and we do not knowingly collect personal information from children in circumstances that would violate applicable law.

If you are the parent or legal guardian of a child who has provided us with personal information, you may contact us using the contact details provided below to request its deletion where permitted by applicable law.

Security and Retention of Your Information

No security measure is perfect or infallible, and we cannot guarantee absolute security.

However, we implement reasonable measures to protect your personal information against unauthorized access, disclosure, alteration, loss or use.

The length of time we retain your personal information depends on various factors, including whether it is necessary to retain such information in order to:

• manage your account;
• process your orders;
• provide you with the Services;
• comply with our legal and accounting obligations;
• resolve disputes;
• enforce our contracts or policies.

When retention is no longer necessary, the information is deleted or anonymized in accordance with applicable requirements.

Your Rights and Choices

Depending on where you reside, you may have some or all of the following rights regarding your personal information.

These rights may be subject to the conditions, exceptions and limitations provided for by applicable law.

• Right of access / right to information. You may have the right to request access to the personal information we hold about you.
• Right to deletion. You may have the right to request the deletion of certain personal information we hold about you.
• Right to rectification. You may request the correction of inaccurate personal information.
• Right to data portability. In certain circumstances, you may request a copy of certain personal information and request that it be transferred to a third party.
• Communication preference management. You may opt out of receiving our marketing communications at any time by using the unsubscribe link contained in our emails.

If you reside in the European Economic Area, and subject to the exceptions and limitations provided for by applicable law, you may also have the following rights:

• Right to object to processing and restrict processing. You may ask us to stop or restrict certain processing of your personal information where the legal requirements are met.
• Withdrawal of consent. Where we rely on your consent to process your personal information, you may withdraw your consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before such withdrawal.

You may exercise your rights by contacting us using the details provided in the “Contact” section below.

We may need to verify your identity before processing your request where necessary and permitted by law.

We will not discriminate against or penalize you for exercising your rights.

Complaints

If you wish to make a complaint regarding our processing of your personal information, please contact us first using the contact details below so that we may review your request.

You also have the right to lodge a complaint with the competent data protection authority.

For individuals residing in France, the competent authority is, in particular, the Commission Nationale de l’Informatique et des Libertés (CNIL).

International Transfers

We may transfer, store or process certain personal information outside the country in which you reside.

Where personal information is transferred outside the European Economic Area, we use, where necessary, mechanisms recognized under applicable law, such as:

• an adequacy decision;
• the European Commission’s Standard Contractual Clauses;
• or any other legally recognized mechanism.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal or regulatory reasons.

We will publish the updated version on our website and update the “Last updated” date where necessary.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call us at +33 7 84 10 44 33, email us at contact@myprime.fr, or contact us at 5 place des déliisseurs, 29200 Brest, France.

We are the data controller responsible for the processing of your personal information.